On successful completion of this course, students will be able to:
1 Have a knowledge of the evolution of type form, including recognition of the 'families' of type and the development of type as a communication art;
2 Demonstrate an ability to manually produce letter forms and lettering designs;
3 Be able to describe the features of various letter forms and typefaces;
4 Be able to select typefaces for a particular purpose;
5 Demonstrate an ability to use type imaginatively and clearly in a layout;
6 Display an understanding of type measurement;
7 Be able to make typographic layouts and designs as specified to a given brief within a time line;
8 Comprehend the nature and capabilities of typographic technologies.

Topics include:
1 Origins of the families of type, both antique and modern
2 Type measurement
3 Copyfitting
4 Construction of letterforms
5 Characteristics of type
6 Applications of type
7 Visual organisation and grid structure
8 Legibility and readability.

NA

NA

0

DESN1100, DESN1300, DESN1470, DESN1471 or equivalent.

Internal Mode

Lecture
Student Projects
Studio

Studio: for 2 hour(s) per Week for Full Term
Lecture: for 1 hour(s) per Week for Full Term