DESN1102

Graphic Design in Practice

10 Units 1000 Level Course

Available in 2014

Callaghan Campus Semester 2

This course explores the systematic use of typography in a variety of professional applications. It introduces students to the underlying structural principles for type design and usage in different ‘publication’ systems and covers a number of key technical terms and devices for doing so.

Objectives On completion of this course students will be able to:
1. Identify and manipulate many of the key structural features of various letterforms and typefaces in the design of a typeface;
2. Display an understanding of a variety of technical terms and devices for designing effectively with type;
3. Design typographic layouts for a variety of publication forms;
4. Understand the role typeface design plays in establishing a ‘tone of voice’ in creating meaning in visual communication.
Content Topics will include:
1. Design and construction of letterforms and typefaces;
2. Visual hierarchies and the grid structure;
3. Image, type and graphic relationships
4. Type characteristics, legibility, readability and meaning.
5. Colour and pre-press set up and management.
Replacing Course(s) DESN1300 Visual Communication Technology 1
Transition DESN1102 replaced DESN1300 'Visual Communication Technology 1' in 2014. Students who have successfully completed DESN1300 will not be required to complete DESN1102. Credit cannot be obtained for both DESN1300 and DESN1102.
Industrial Experience 0
Assumed Knowledge None
Modes of Delivery Internal Mode
Teaching Methods Lecture
Self Directed Learning
Student Projects
Tutorial
Workshop
Assessment Items
Presentations - Individual
Projects
Contact Hours Tutorial: for 2 hour(s) per Week for 7 weeks
Lecture: for 1 hour(s) per Week for 4 weeks
Workshop: for 2 hour(s) per Week for 5 weeks
Timetables 2014 Course Timetables for DESN1102