Graphic Design in Practice

Description

This course explores the systematic use of typography in a variety of professional applications. It introduces students to the underlying structural principles for type design and usage in different `publication' systems and covers a number of key technical terms and devices for doing so.

Availability

Callaghan Campus

  • Semester 2 - 2015

Learning Outcomes

1. Identify and manipulate many of the key structural features of various letterforms and typefaces in the design of a typeface

2. Display an understanding of a variety of technical terms and devices for designing effectively with type

3. Design typographic layouts for a variety of publication forms

4. Understand the role typeface design plays in establishing a tone of voice in creating meaning in visual communication.

Content

Topics will include:

  1. Design and construction of letterforms and typefaces;
  2. Visual hierarchies and the grid structure;
  3. Image, type and graphic relationships;
  4. Type characteristics, legibility, readability and meaning;
  5. Colour and pre-press set up and management.

Replacing Course(s)

This course replaces the following course(s): DESN1300. Students who have successfully completed DESN1300 are not eligible to enrol in DESN1102.

Assessment Items

Project: Projects

Presentation: Presentations - Individual: Oral presentation of work

Contact Hours

Lecture

Face to Face On Campus 1 hour(s) per Week for 4 Weeks

Studio

Face to Face On Campus 2 hour(s) per Week for 11 Weeks

Workshop

Face to Face On Campus 6 hour(s) per Week for 1 Weeks