Graphic Design in Practice

Description

This course explores the systematic use of typography in a variety of professional applications. It introduces students to the underlying structural principles for type design and usage in different `publication' systems and covers a number of key technical terms and devices for doing so.

Availability

Callaghan

  • Semester 2 - 2015
  • Semester 2 - 2016

Learning Outcomes

1. Identify and manipulate many of the key structural features of various letterforms and typefaces in the design of a typeface

2. Display an understanding of a variety of technical terms and devices for designing effectively with type

3. Design typographic layouts for a variety of publication forms

4. Understand the role typeface design plays in establishing a tone of voice in creating meaning in visual communication.

Content

Topics will include:

  1. Design and construction of letterforms and typefaces;
  2. Visual hierarchies and the grid structure;
  3. Image, type and graphic relationships;
  4. Type characteristics, legibility, readability and meaning;
  5. Colour and pre-press set up and management.

Replacing Course(s)

This course replaces the following course(s): DESN1300. Students who have successfully completed DESN1300 are not eligible to enrol in DESN1102.

Requisite

This course replaces DESN1300. If you have successfully completed DESN1300 you cannot enrol in this course.

Assessment Items

Project: Projects

Presentation: Presentations - Individual: Oral presentation of work

Contact Hours

Callaghan

Lecture

Face to Face On Campus 1 hour(s) per Week for 4 Weeks

Studio

Face to Face On Campus 2 hour(s) per Week for 11 Weeks

Workshop

Face to Face On Campus 6 hour(s) per Week for 1 Weeks