Design Fundamentals


This course introduces students to the fundamentals of typography and takes a playful approach to exploring the relationships between typographic form, language, images, and graphic elements. Through a series of experimental projects students will develop an understanding of type in relation to scale, colour, form, juxtaposition and context of usage.



  • Semester 1 - 2015

Learning Outcomes

1. Understand, at a basic level, the evolution of type forms and their classification into 'families';

2. Begin to identify many of the key structural features of various letterforms and typefaces;

3. Competently select and use appropriate typefaces for different applications that deal with issues of scale, legibility, and context of usage;

4. Demonstrate an understanding of the relationships between typefaces, language, images and graphic elements in creating meaning.


Topics will include:

  1. The relationship between language and typeform;
  2. Production technologies for type and graphics;
  3. Graphic design terminology;
  4. Classification of typefaces materials and techniques;
  5. Typeface choice and use in relationship to scale, colour, image, graphic elements and contexts of usage.

Replacing Course(s)

This course replaces the following course(s): DESN2100. Students who have successfully completed DESN2100 are not eligible to enrol in DESN1101.

Assessment Items

Presentation: Assessment 1

Presentation: Assessment 2 - Presentations - Individual

Contact Hours



Face to Face On Campus 1 hour(s) per Week for 4 Weeks


Face to Face On Campus 2 hour(s) per Week for 11 Weeks


Face to Face On Campus 6 hour(s) per Week for 1 Weeks