Design Projects 1: Visual Design Experimentation


This course introduces students to a variety of foundational visual communication design principles and encourages their experimentation of them. It explores how visual design elements and principles work together to make and communicate meaning. It covers the fundamental principle of tone of voice through the relationship between type, image and graphic elements.



  • Semester 1 - 2016

Learning Outcomes

1. Demonstrate a solid understanding of the relationship between material experimentation and idea generation;

2. Experiment with the interplay between visual elements and content using foundational design principles;

3. Generate content for relevant formats;

4. Complete design projects to an acceptable production standard.


Topics will include:

  1. Visual elements and content including - but not limited to - point, line, plane, texture, colour, negative space, etc;
  2. Design principles - including but not limited to - scale, contrast, movement, rhythm, balance, repetition, etc;
  3. Experimenting with visual forms and materials;
  4. Experimenting with concept and content generation.

Replacing Course(s)

This course replaces the following course(s): DESN1100. Students who have successfully completed DESN1100 are not eligible to enrol in DESN1011.


This course replaces DESN1100. If you have successfully completed DESN1100 you cannot enrol in this course.

Assessment Items

Project: Completed Design Work

Presentation: Presentations - Individual

Written Assignment: Essays / Written Assignments

Contact Hours



Face to Face On Campus 1 hour(s) per Week for 4 Weeks


Face to Face On Campus 2 hour(s) per Week for 11 Weeks


Face to Face On Campus 6 hour(s) per Week for 1 Weeks