Design Projects 1: Visual Design Experimentation

Course code DESN1011Units 10Level 1000Faculty of Science and Information TechnologySchool of Design, Communication and IT

This course introduces students to a variety of foundational visual communication design principles and encourages their experimentation of them. It explores how visual design elements and principles work together to make and communicate meaning. It covers the fundamental principle of tone of voice through the relationship between type, image and graphic elements.

Available in 2015

Callaghan CampusSemester 1
Previously offered in 2014
ObjectivesOn completion of this course students will be able to:
1. Demonstrate a solid understanding of the relationship between material experimentation and idea generation;
2. Experiment with the interplay between visual elements and content using foundational design principles;
3. Generate content for relevant formats;
4. Complete design projects to an acceptable production standard.
ContentTopics will include:
1. Visual elements and content including - but not limited to - point, line, plane, texture, colour, negative space, etc;
2. Design principles - including but not limited to - scale, contrast, movement, rhythm, balance, repetition, etc;
3. Experimenting with visual forms and materials;
4. Experimenting with concept and content generation.
Replacing Course(s)DESN1100 Visual Communication Principles 1
TransitionDESN1011 replaced DESN1100 'Visual Communication Principles 1' in 2014. Students who have successfully completed DESN1100 will not be required to complete DESN1011.
Industrial Experience0
Assumed KnowledgeNone
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Self Directed Learning
Student Projects
Assessment Items
Presentations - Individual
ProjectsPortfolio of print and 3D / environmental graphic design assignments - individual
ProjectsPortfolio of print and 3D / environmental graphic design assignments - group
Contact HoursLecture: for 1 hour(s) per Week for 4 weeks
Workshop: for 6 hour(s) per Week for 6 weeks
Tutorial: for 2 hour(s) per Week for 6 weeks
Timetables2015 Course Timetables for DESN1011