Design Projects 1: Visual Design Experimentation

Description

This course introduces students to a variety of foundational visual communication design principles and encourages their experimentation of them. It explores how visual design elements and principles work together to make and communicate meaning. It covers the fundamental principle of tone of voice through the relationship between type, image and graphic elements.

Availability

Callaghan Campus

  • Semester 1 - 2015

Learning Outcomes

1. Demonstrate a solid understanding of the relationship between material experimentation and idea generation;

2. Experiment with the interplay between visual elements and content using foundational design principles;

3. Generate content for relevant formats;

4. Complete design projects to an acceptable production standard.

Content

Topics will include:

  1. Visual elements and content including - but not limited to - point, line, plane, texture, colour, negative space, etc;
  2. Design principles - including but not limited to - scale, contrast, movement, rhythm, balance, repetition, etc;
  3. Experimenting with visual forms and materials;
  4. Experimenting with concept and content generation.
     

Replacing Course(s)

This course replaces the following course(s): DESN1100. Students who have successfully completed DESN1100 are not eligible to enrol in DESN1011.

Assessment Items

Project: Completed Design Work

Presentation: Presentations - Individual

Written Assignment: Essays / Written Assignments

Contact Hours

Lecture

Face to Face On Campus 1 hour(s) per Week for 4 Weeks

Studio

Face to Face On Campus 2 hour(s) per Week for 11 Weeks

Workshop

Face to Face On Campus 6 hour(s) per Week for 1 Weeks