Click to show Site menu [+]

CMNS6060

eCulture and Audiences

10 Units 6000 Level Course

Available in 2012

WebLearn GradSchoolTrimester 1

Previously offered in 2013, 2011, 2010, 2009

Examines cultural issues relating to communication networks and interactive multimedia, from both historical and contemporary perspectives. It also considers the way audiences are researched and positioned by media organisations and texts. Students study competing theories regarding the different ways audiences relate to media products and texts to meet individual needs and the needs of producers operating within cultural frameworks. Students will examine these issues by engaging with digital media production and analysis.

Objectives
In this course students will:

1. outline traditional communication theories relative to an understanding of the study of audiences;
2. explain the differences between quantitative and qualitative audience measurements;
3. describe the production of digital media texts within culturally specific frameworks;
4. gain an advanced understanding of the role of audience contribution to e-culture environments;
5. utilise written, verbal and visual communication through new and emerging digital technologies.
Content
1. Traditional audience theories.
2. Research methods for audience study.
3. Cultural, philosophical and social frameworks for audience study.
4. Digital media and audience analysis.
5. Network currency and audiences.
6. Popular media and audience participation.
7. Media texts and audience effects.
8. Special interest audiences.
Replacing Course(s)
N/A
Transition
N/A
Industrial Experience
0
Assumed Knowledge
The course will assume that students have no previous knowledge of this field of study; however, it is assumed that students have a basic level of computer literacy.
Modes of Delivery
Distance Learning : IT Based
Flexible Delivery / Student Centred Learning
Teaching Methods
Forums
Self Directed Learning
Assessment Items
Essays / Written Assignments
Journal
Projects
Contact Hours
Tutorial: for 2 hour(s) per Week for Full Term
Lecture: for 1 hour(s) per Week for Full Term

Timetables

2012 Course Timetables for CMNS6060