eCulture and Audiences
Available in 2013
|WebLearn GradSchool||Trimester 1|
Previously offered in 2012, 2011, 2010, 2009
Examines cultural issues relating to communication networks and interactive multimedia, from both historical and contemporary perspectives. It also considers the way audiences are researched and positioned by media organisations and texts. Students study competing theories regarding the different ways audiences relate to media products and texts to meet individual needs and the needs of producers operating within cultural frameworks. Students will examine these issues by engaging with digital media production and analysis.
|Objectives||In this course students will:
1. outline traditional communication theories relative to an understanding of the study of audiences;
2. explain the differences between quantitative and qualitative audience measurements;
3. describe the production of digital media texts within culturally specific frameworks;
4. gain an advanced understanding of the role of audience contribution to e-culture environments;
5. utilise written, verbal and visual communication through new and emerging digital technologies.
|Content||1. Traditional audience theories.
2. Research methods for audience study.
3. Cultural, philosophical and social frameworks for audience study.
4. Digital media and audience analysis.
5. Network currency and audiences.
6. Popular media and audience participation.
7. Media texts and audience effects.
8. Special interest audiences.
|Assumed Knowledge||The course will assume that students have no previous knowledge of this field of study; however, it is assumed that students have a basic level of computer literacy.|
|Modes of Delivery||Distance Learning : IT Based
Flexible Delivery / Student Centred Learning
Self Directed Learning
|Contact Hours||Tutorial: for 2 hour(s) per Week for Full Term
Lecture: for 1 hour(s) per Week for Full Term
|Timetables||2013 Course Timetables for CMNS6060|