eCulture and Audiences

Course code CMNS6060Units 10Level 6000Faculty of Science and Information TechnologySchool of Design, Communication and IT

Examines cultural issues relating to communication networks and interactive multimedia, from both historical and contemporary perspectives. It also considers the way audiences are researched and positioned by media organisations and texts. Students study competing theories regarding the different ways audiences relate to media products and texts to meet individual needs and the needs of producers operating within cultural frameworks. Students will examine these issues by engaging with digital media production and analysis.

Available in 2015

WebLearn GradSchoolTrimester 1
Previously offered in 2014
ObjectivesIn this course students will:

1. outline traditional communication theories relative to an understanding of the study of audiences;
2. explain the differences between quantitative and qualitative audience measurements;
3. describe the production of digital media texts within culturally specific frameworks;
4. gain an advanced understanding of the role of audience contribution to e-culture environments;
5. utilise written, verbal and visual communication through new and emerging digital technologies.
Content1. Traditional audience theories.
2. Research methods for audience study.
3. Cultural, philosophical and social frameworks for audience study.
4. Digital media and audience analysis.
5. Network currency and audiences.
6. Popular media and audience participation.
7. Media texts and audience effects.
8. Special interest audiences.
Replacing Course(s)N/A
Industrial Experience0
Assumed KnowledgeThe course will assume that students have no previous knowledge of this field of study; however, it is assumed that students have a basic level of computer literacy.
Modes of DeliveryDistance Learning : IT Based
Flexible Delivery / Student Centred Learning
Teaching MethodsForums
Self Directed Learning
Assessment Items
Essays / Written Assignments
Contact HoursTutorial: for 2 hour(s) per Week for Full Term
Lecture: for 1 hour(s) per Week for Full Term
Timetables2015 Course Timetables for CMNS6060