Public Relations Writing

Course code CMNS2710Units 10Level 2000Faculty of Science and Information TechnologySchool of Design, Communication and IT

This course covers major writing genres associated with public relations including media releases, newsletter articles, brochures, speeches and copy for electronic and online media. The course is based on developing understanding of the principles and skills applicable to good professional writing in public relations practice through an emphasis on the application of those skills to practical writing exercises.

Available in 2015

Callaghan CampusSemester 1
UoN SingaporeTrimester 2
Previously offered in 2014
ObjectivesOn completion of this course students will be able to:
1. Understand and carry out research, plan and write media releases, backgrounders, fact sheets, biographies, feature articles, position papers, reports and speeches;
2. Identify and use appropriate styles for public relations writing;
3. Adopt efficient formats for effective presentation;
4. Analyse examples of public relations writing and draw conclusions on their effectiveness.
5. Write competently in media style, paying attention to grammar, spelling, punctuation and syntax.
ContentTopics will include:
1. The role and responsibilities of the public relations writer;
2. Writing to persuade and the ethics of persuasion;
3. Grammar and style;
4. The purpose of media releases and writing media releases; brochures, flyers and posters;
5. Newsletters: applying writing techniques, feedback and evaluation, and the print process;
6. Long form and feature writing: types, aims, messages; speechwriting: introduction, planning, writing and delivery;
7. Business writing formats: applying good writing rules to fact sheets, backgrounders, pitch letters, position papers, reports, and biographies;
8. Writing for broadcast media: required styles and formats.
Industrial Experience0
Assumed KnowledgeCompletion of all 1000-level courses within the Public Relations Major.
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Self Directed Learning
Student Projects
Assessment Items
Essays / Written Assignments
Group/tutorial participation and contribution
Presentations - Individual
Contact HoursLecture: for 1 hour(s) per Week for 10 weeks
Workshop: for 2 hour(s) per Week for Full Term
Timetables2015 Course Timetables for CMNS2710