On completion of this course students will be able to:
1. Understand and carry out research, plan and write media releases, backgrounders, fact sheets, biographies, feature articles, position papers, reports and speeches;
2. Identify and use appropriate styles for public relations writing;
3. Adopt efficient formats for effective presentation;
4. Analyse examples of public relations writing and draw conclusions on their effectiveness.
5. Write competently in media style, paying attention to grammar, spelling, punctuation and syntax.

Topics will include:
1. The role and responsibilities of the public relations writer;
2. Writing to persuade and the ethics of persuasion;
3. Grammar and style;
4. The purpose of media releases and writing media releases; brochures, flyers and posters;
5. Newsletters: applying writing techniques, feedback and evaluation, and the print process;
6. Long form and feature writing: types, aims, messages; speechwriting: introduction, planning, writing and delivery;
7. Business writing formats: applying good writing rules to fact sheets, backgrounders, pitch letters, position papers, reports, and biographies;
8. Writing for broadcast media: required styles and formats.

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Completion of all 1000-level courses within the Public Relations Major.

Internal Mode

Lecture
Self Directed Learning
Student Projects
Workshop

Lecture: for 1 hour(s) per Week for 10 weeks
Workshop: for 2 hour(s) per Week for Full Term