Public Relations Writing

Description

This course covers major writing genres associated with public relations including media releases, newsletter articles, brochures, speeches and copy for electronic and online media. The course is based on developing understanding of the principles and skills applicable to good professional writing in public relations practice through an emphasis on the application of those skills to practical writing exercises.

Availability

Callaghan Campus

  • Semester 1 - 2015

UoN Singapore

  • Trimester 2 - 2015 (Singapore)

Learning Outcomes

1. Understand and carry out research, plan and write media releases, backgrounders, fact sheets, biographies, feature articles, position papers, reports and speeches;

2. Identify and use appropriate styles for public relations writing;

3. Adopt efficient formats for effective presentation;

4. Analyse examples of public relations writing and draw conclusions on their effectiveness.

5. Write competently in media style, paying attention to grammar, spelling, punctuation and syntax.

Content

Topics will include:

  1. The role and responsibilities of the public relations writer;
  2. Writing to persuade and the ethics of persuasion;
  3. Grammar and style;
  4. The purpose of media releases and writing media releases; brochures, flyers and posters;
  5. Newsletters: applying writing techniques, feedback and evaluation, and the print process;
  6. Long form and feature writing: types, aims, messages; speechwriting: introduction, planning, writing and delivery;
  7. Business writing formats: applying good writing rules to fact sheets, backgrounders, pitch letters, position papers, reports, and biographies;
  8. Writing for broadcast media: required styles and formats.

Assumed Knowledge

Completion of all 1000-level courses within the Public Relations Major.

Assessment Items

Written Assignment: Essay/Written Assignments - Media Release & Editing

Presentation: Presentation - Individual

Essay: Essay - Website Analysis

Portfolio: Essay/Written Assessment - Writing Portfolio

Contact Hours

Lecture

Face to Face On Campus 1 hour(s) per Week for 10 Weeks

Workshop

Face to Face On Campus 2 hour(s) per Week for Full Term