Media Production: Introduction to Radio

Description

In this course students will be introduced to the skills and technologies of local, network and online radio production and programming. They will examine the history of radio in Australia, analyse radio as a culture industry, investigate radio programming and production as well as copywriting and the production of advertisements. In doing so they will also seek to understand audience research within the framework of contemporary radio formats. In this process they will gain an understanding of general programming and magazine formats.

Availability

Callaghan Campus

  • Semester 1 - 2015

Learning Outcomes

1. Be introduced to the communicative practices, skills and technologies of radio production;

2. Have developed an understanding of the professional career paths in local, network and online radio;

3. Be introduced to the skills required for making content for radio programs;

4. Have developed an understanding of radio production and programming as they apply to general programming, magazine formats, radio plays, features and documentaries and been allowed to become competent in programming and live broadcast as it applies to the radio industry.

Content

  1. History of Radio in Australia.
  2. Radio industry career paths e.g. Roles and functions of Program Director, Music Director, Creative Director, News Director, Sales Director.
  3. Use of sound to construct narrative information for radio.
  4. Radio genres - general programming and magazine formats
  5. Copywriting for radio commercials.
  6. Audience research.
  7. Programming - formats, demographics and software use.
  8. Production for commercials, spots and stings.
  9. Radio announcing.
  10. Use of digital workstations and streaming.
     

Assumed Knowledge

CMNS1230 Foundations of Media Production. From 2010 CMNS1130 Media Production: Sound Production will also be assumed knowledge for CMNS2400.

Assessment Items

Project: Program Proposal

Project: Production of Sting, Promo and Commercial

Project: Radio Program

Compulsory Requirements

In order to pass this course, each student must complete ALL of the following compulsory requirements:

General Course Requirements:

  • Workshop: Induction Requirement - Students must attend and pass the induction requirements before attending these sessions. - In order to participate in this course students must complete a compulsory safety induction (equipment usage).

Contact Hours

Lecture

Face to Face On Campus 1 hour(s) per Week for Full Term

Workshop

Face to Face On Campus 25 hour(s) per Term

2 hours per week for full term and 1 hour per week for 1 week