Students will build on their knowledge of basic theoretical concepts to begin to explain and predict public relations practices. Students will work in small groups to conduct an analysis of communication strategies, activities and materials for local organisations. This will involve collaboration with organisations in the local community to survey and document the organisation's public relations practices. Students will produce public relations documents and undertake critical reflection. They will expand their public relations skills in workshops on issues management, strategic planning and professional writing.

In order to participate in this course, students must complete a compulsory Workplace Health and Safety requirement. Students will receive full information on this Compulsory Course Component in the course outline provided by the school.