Public Relations Issues and Strategies

Course code CMNS2290Units 10Level 2000Faculty of Science and Information TechnologySchool of Design, Communication and IT

Students will build on their knowledge of basic theoretical concepts to begin to explain and predict public relations practices. Students will work in small groups to conduct an analysis of communication strategies, activities and materials for local organisations. This will involve collaboration with organisations in the local community to survey and document the organisation's public relations practices. Students will produce public relations documents and undertake critical reflection. They will expand their public relations skills in workshops on issues management, strategic planning and professional writing.

In order to participate in this course, students must complete a compulsory Workplace Health and Safety requirement. Students will receive full information on this Compulsory Course Component in the course outline provided by the school.

Not available in 2015

ObjectivesIn this course students will:

1. Explore the dominant theoretical paradigms underpinning contemporary public relations practice.

2. Develop and expand their skills in public relations practice.

3. Develop their critical and creative thinking skills on real projects which pose real issues.

4. Examine a range of public relations activities through collaboration with local organisations.
ContentThe course aims to demonstrate the ways that public relations practice is, in fact, an exercise in applied communication.

Working individually and in groups, students will produce and analyse a range of public relations activities and materials and work directly with local organisations with communication needs to produce public relations materials. Students will report on the nexus between theory and practice.
Industrial Experience0
Assumed KnowledgeCMNS1090 and CMNS1290. It will be assumed that students in this course will have knowledge of professional writing practices and will have an introductory understanding of public relations practice.
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Self Directed Learning
Student Projects
Assessment Items
Essays / Written Assignments
Presentations - Class
Contact HoursLecture: for 1 hour(s) per Week for 10 weeks
Workshop: for 2 hour(s) per Week for Full Term
Compulsory Components
Compulsory Course ComponentWHS-Safety Induction or Risk Assessment. Compulsory Course Component: In order to participate in this course students must complete a compulsory workplace meeting and briefing.