Introduction to Public Relations

Course code CMNS1290Units 10Level 1000Faculty of Science and Information TechnologySchool of Design, Communication and IT

Allows students to develop the basic skills and knowledge required in public relations practice through lectures, workshops and group work. Considers the social, organisational, administrative, cultural and ethical context and implications of modern public relations practice.

Available in 2015

Callaghan CampusSemester 2
UoN SingaporeTrimester 1
Previously offered in 2014
ObjectivesAt the successful completion of this course, students will have:
1. Developed the basic skills involved in public relations practice.

2. Developed critical and creative thinking skills that relate to public relations projects which pose real issues.

3. Developed an understanding of key issues in contemporary public relations.

4. Developed an appreciation of the social, cultural, and organisational contexts of public relations practice and the role of the public relations practitioner within these contexts.
ContentThis course covers:

1. The development of public relations theory and practice.

2. The role of public relations practitioners in contemporary social, cultural and organisational contexts.

3. Key issues in contemporary public relations practice.

4. Basic communication modes and methods of public relations practice: media relations, organisational relations, planning, research, and public opinion
Industrial Experience0
Assumed KnowledgeCMNS1090 Introduction to Professional Writing. It is also assumed that students undertaking this course will have developed their English literacy skills beyond an introductory tertiary education level and will have some experience in writing tasks associated with professional writing practices.
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Student Projects
Assessment Items
Essays / Written Assignments
Presentations - Class
Contact HoursLecture: for 1 hour(s) per Week for 6 weeks
Tutorial: for 2 hour(s) per Week for Full Term
Timetables2015 Course Timetables for CMNS1290