Introduction to Public Relations


Allows students to develop the basic skills and knowledge required in public relations practice through lectures, workshops and group work. Considers the social, organisational, administrative, cultural and ethical context and implications of modern public relations practice.



  • Semester 2 - 2015

UoN Singapore

  • Trimester 1 - 2015 (Singapore)

Learning Outcomes

1. Developed the basic skills involved in public relations practice.

2. Developed critical and creative thinking skills that relate to public relations projects which pose real issues.

3. Developed an understanding of key issues in contemporary public relations.

4. Developed an appreciation of the social, cultural, and organisational contexts of public relations practice and the role of the public relations practitioner within these contexts.


This course covers:

  1. The development of public relations theory and practice.
  2. The role of public relations practitioners in contemporary social, cultural and organisational contexts.
  3. Key issues in contemporary public relations practice.
  4. Basic communication modes and methods of public relations practice: media relations, organisational relations, planning, research, and public opinion

Assumed Knowledge

CMNS1090 Introduction to Professional Writing. It is also assumed that students undertaking this course will have developed their English literacy skills beyond an introductory tertiary education level and will have some experience in writing tasks associated with professional writing practices.

Assessment Items

Annotated Bibliography: Essay/Written Assignments: Annotated Bibliography

Journal: Essay Written Assignments: Online Reading & Learning Journal

Presentation: Presentations - Group

Written Assignment: Reports/Essays/Written Assignments

Contact Hours



Face to Face On Campus 1 hour(s) per Week for 6 Weeks


Face to Face On Campus 2 hour(s) per Week for Full Term