Introduction to Public Relations

Description

This course introduces students to the field of public relations and provides a foundational knowledge of public relations theory and practice. Students will begin to develop an understanding of professional practice, ethical issues, and role of communication strategies and tactics in public relations management. Students are encouraged to explore the different types of public relations practice and to begin positioning themselves to develop a career in the field.

Availability

Callaghan

  • Semester 2 - 2015

UoN Singapore

  • Trimester 1 - 2015 (Singapore)

Learning Outcomes

1. Explain core public relations theories and discuss how theory applies to practice.

2. Describe types of public relations activities and illustrate their use in real world contexts.

3. Identify and critically anaylse possible ethical issues in public relations practice.

4. Design and justify pubic relations strategies and tactics in order to solve real-world problems and achieve organisational goals.

5. Practice skills relevant to professional public relations practice such as public speaking, teamwork, problem solving, report writing and interpersonal communication.

Content

This course covers:

  1. The development of public relations theory and practice.
  2. The role of public relations practitioners in contemporary social, cultural and organisational contexts.
  3. Key issues in contemporary public relations practice.
  4. Basic communication modes and methods of public relations practice: media relations, organisational relations, planning, research, and public opinion
     

Assumed Knowledge

CMNS1090 Introduction to Professional Writing. It is also assumed that students undertaking this course will have developed their English literacy skills beyond an introductory tertiary education level and will have some experience in writing tasks associated with professional writing practices.

Assessment Items

Essay: Essay and Annotated Bibliography

Journal:

Presentation: Presentations - Group

Report: Report - Group

Contact Hours

Lecture

Face to Face On Campus 1 hour(s) per Week for 10 Weeks

(Weeks 1- 10)

Tutorial

Face to Face On Campus 2 hour(s) per Week for Full Term