CIND3000
10 units
3000 level
Course handbook
Description
This course focuses on frameworks for understanding different market sectors within the Creative Industries, and the opportunities and challenges for new and innovative initiatives in these sectors. Students will gain a deeper understanding of entrepreneurship as the basis for generating income from intellectual property. Students will work collaboratively to conceive and develop a business model for a possible project in the Creative Industries.
Availability2024 Course Timetables
Singapore PSB
- Trimester 1 - 2024 (Singapore)
- Trimester 2 - 2024 (Singapore)
Newcastle City Precinct
- Semester 1 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Identify audiences as key stakeholders in any creative project;
2. Analyse the relationship between service, product and market with a focus on innovation and ideation;
3. Undertake market analysis for different sectors within the Creative Industries;
4. Identity and evaluate enterprise opportunities within a market sector;
5. Develop and communicate a business model for a project, service or event in the Creative Industries;
6. Demonstrate an ability to work collaboratively on projects.
Content
Topics will include;
- Economic, social and cultural conceptions of audience and consumers;
- Concepts and structures of entrepreneurship;
- Intellectual property and copyright in cross-platform environments;
- Market analysis within different sectors of the creative industries;
- the use of business modelling to drive entrepreneurial projects;
Assessment items
Case Study / Problem Based Learning: Case Study
Report: Market Analysis
Written Assignment: Reflective Statement
Proposal / Plan: Business Model Canvas + Pitch
Contact hours
Trimester 1 - 2024 (Singapore) - Singapore PSB
Semester 1 - 2024 - Newcastle City Precinct
Lecture-1
- Online 1 hour(s) per week(s) for 6 week(s) starting in week 1
Tutorial-1
- Face to Face On Campus 1 hour(s) per week(s) for 6 week(s) starting in week 1
Tutorial-2
- Face to Face On Campus 2 hour(s) per week(s) for 6 week(s) starting in week 7
Trimester 2 - 2024 (Singapore) - Singapore PSB
Lecture-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s) starting in week 1
Tutorial-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s)
Course outline
- CIND3000 - Semester 1, 2024 (Newcastle) (PDF, 217.8 KB)
- CIND3000 - Trimester 1, 2024 (Psb) (PDF, 317.2 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.