Business Research Methods

Course code BUSN4100
Available in 2016
Available in 2017
2016 Course Timetables


Business Research Methods provides the theoretical and practical base for a straightforward research project such as Honours. It consists of six modules which cover the fundamentals of the research proposal, literature review, and qualitative and quantitative methods. The course first emphasises the research process and the importance of the literature review. It then focuses upon the appropriateness of specific research methods. Students are encouraged to critically evaluate different strategies and methods by identifying both the strengths and weaknesses of qualitative and quantitative methods. Overall, this course equips students with the skills and expertise to develop and implement a research dissertation.



  • Semester 2 - 2016
  • Semester 1 - 2017

Newcastle City Precinct

  • Semester 2 - 2017

Learning Outcomes

On successful completion of the course students will be able to:

1. Write a literature review in a specific area

2. Develop a research design and method paper including the ethical implications of the research

3. Develop a research proposal as the basis for a thesis

4. Present and defend a research proposal


Module 1 - Background to Research

  1. Developing research proposals
  2. Research paradigms
  3. Contributions of research to theory and practice
  4. Research Ethics

Module 2 - Literature Review

  1. Identifying, accessing and managing sources of information and scholarly literature
  2. Academic writing and referencing
  3. Steps in literature review development
  4. Argumentation

Module 3 - Qualitative Methods

  1. The nature and types of qualitative research
  2. Data collection methods - primary and secondary sources
  3. Types of data analysis methods
  4. Writing up qualitative research

Module 4 - Quantitative Methods

  1. Data and Variables
  2. The Nature of Quantitative Research
  3. Descriptive and Influential Statistics
  4. Sampling
  5. Designing and Coding Questionnaires
  6. Data Entry and Screening
  7. Hypothesis Testing
  8. Association: Correlation Coefficients
  9. Bivariate Regression
  10. Association - Chi-square Tests
  11. Difference: t-tests
  12. Difference: ANOVA
  13. Reliability, Validity and Rigour
  14. Reporting a Quantitative Study

Module 5 - Research Proposal

  1. Purpose, nature and evaluation
  2. Content and format
  3. Practical considerations - timelines, budgets, supervision management
  4. Presentation and defence of proposals


This course is only available to students enrolled in the Bachelor of Business (Honours) or Bachelor of Commerce (Honours) programs.

Assumed Knowledge

Appropriate undergraduate degree.

Assessment Items

Literature Review: Individual Literature Review

Written Assignment: Research Methods Paper

Presentation: Research Proposal Presentation

Written Assignment: Research Proposal

Contact Hours


Computer Lab

Face to Face On Campus 18 hour(s) per Term


Face to Face On Campus 48 hour(s) per Term

Seminars and workshops will be held for 48 hours across the term.