Contemporary Sports Management

Course code BUSN2050Units 10Level 2000Faculty of Business and LawNewcastle Business School

This course examines issues affecting the contemporary sports management environment. It investigates sports management at a macro, industry and organisational level. The course highlights a number of the critical aspects that entrepreneurs in sport need to understand before entering into the competitive sports business domain.

Not available in 2015

ObjectivesThe objectives of this course are to ensure that students can:

1. Identify key issues in the development of sports management
2. Identify key issues for non-profit and professional sporting organisations
3. Prepare business strategies and a business plan for a sporting organisation
4. Evaluate key issues in the marketing of sporting organisations
5. Identify and understand critical issues related to managing a sports organisation
6. Evaluate governance and performance issues for sporting organisations
ContentThe course investigates current management issues for sporting organisations and applies a multi-disciplinary focus, including organisational behaviour, human resources management, finance and marketing.

Areas to be covered in the course include:

" A sports management overview
" Non-profit and professional sport
" Strategic sports management
" Business planning for sporting organisations
" Marketing in sports organisations
" e-Business and the sports organisation
" Sports organisational structure and culture
" Human resources and sports management
" Sporting organisational governance
" Finance and performance measures for a sports organisation
Replacing Course(s)This course has been developed after consideration of current Bachelor of Management courses and advice from the external business community. The suite of courses capitalises on multidisciplinary staff resources within the School of Business and Management, and complements courses offered by other Faculties.
TransitionTransition arrangements will be made to ensure that students transferring from current courses in the Bachelor of Management will not be disadvantaged, via maximum flexibility for credit transfer and special examination arrangements, where appropriate.
Industrial Experience0
Assumed Knowledge20 units at Level 1000 completed
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Assessment Items
Examination: FormalFinal exam - 3 hours
Weighting 50% of total marks for course
Other: (please specify)Business Plan (Group Assessment)
5000 word maximum limit
Weighting 30% of total marks for course
Other: (please specify)In order to pass this course you will need to achieve an overall mark of at least 50 % of the total available marks
Case Scenario/PBL exercisesIndividual Case Study
In tutorial
1 hr
Weighting 20% of total marks for course
Contact HoursLecture: for 2 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for Full Term